Bankruptcy Mailing List

A bankruptcy mailing list may sound like an odd type of marketing tool, but many companies use these types of mailing lists to sell products and services. Bankruptcy mailing lists may be used for business to business or business to consumer marketing.

Targeting bankrupt companies makes sense for some industries.

Bankruptcy marketing may sounds like an oxymoron. If a company is bankrupt, what need do they have of products or services – and do they have any cash left over to buy products or services? There's a surprisingly large market for bankruptcy leads or mailing lists.

The first thing to keep in mind is that bankruptcy does not mean that a company has closed its doors. There are several types of bankruptcy, and in some cases, companies declare bankruptcy so that they can renegotiate loans and obligations with creditors. During bankruptcy, past debts and obligations may be forgiven or waived, which frees the individual or company of the financial obligations. Bankruptcy stays on the credit record for seven years, during which time it may be difficult for individuals or companies to get loans or new lines of credit. It is precisely those two reasons which fuel the bankruptcy marketing industry, and make a bankruptcy mailing list a potential marketing tool for credit card companies, debt consolidators, attorneys and others.

If you're considering purchasing such a list for marketing purposes, it's important to know how they are made and sold.

Mailing lists are generally made through two methods: compiled and response. Bankruptcy marketing mailing lists are called compiled lists. This means that the information is gathered from public sources. Companies specializing in mailing lists comb through the public records and make a list from the information they find.

If you do not want to receive unsolicited mail, there is a national registry maintained by the Direct Marketing Association. Reputable mailers use this list and compare it via computer to compiled lists; any names that appear on both are suppressed, or kept off of the final mailing list. Note that companies are under no obligation to use this list maintained by the Direct Marketing Association, so putting your name on the list may suppress some, but not all unsolicited mail.

For more information on the Do Not Mail list for consumers, visit the Direct Marketing Association's DMA Choice program.

Mailing lists are never sold outright even though most people speak about 'buying a mailing list.' Companies rent lists to other companies. When you pay for a mailing list, the company will ask you how many times you plan to use the list. The typical list rental license is either for one time use, meaning you can only send one mailing to the list, or multiple use. A multiple or unlimited rental agreement typically includes an expiration date. You can send multiple mailings out until the day the agreement expires, but not after.

What prevents a dishonest person or company from taking a mailing list and reselling it, or paying for one time use and then sending multiple mailings? List rental companies include names and addresses in the list called a seed file. A seed file is a file that the company creates that it includes in every mailing list it rents. The names and addresses on the seed file may be company employees, individuals, or specialized companies that do nothing but track mailing list usage. These companies and individuals provide samples of the mail they receive using the rented lists. The parent company that owns the list can file a lawsuit or seek reimbursement for anyone illegally using the list or using it more times than the contract states. Don't tempt fate by trying to pay for one time use and sending multiple copies. It's less expensive to pay the list rental fee up front than the legal costs or penalties incurred.

Bankruptcy lists are generally used for snail mail, that is, for traditional postal mail. It's easier for list companies to obtain mailing addresses from public records than email addresses. Some companies may go the extra step of adding, or appending, email addresses to a postal address file. Expect to pay a lot more money for such files.

To order or rent a mailing list, first seek out lists of the type needed. For bankruptcy lists, the following list brokers or vendors rent bankruptcy lists:

• Melissa Data is a trusted name for mailing lists in the direct marketing community. They have over 20 million records available. They use the DMA's do not mail list and CASS certification. CASS certification checks the accuracy of mailing addresses and zip codes. It can save you money on your marketing in the long run because CASS certified lists have less bad records in them.
• Response Makers bankruptcy lists promises a file that's updated every 24 hours so the data is fresh.

A bankruptcy mailing list provides you with a ready-made list of prospects seeking credit solutions. Used wisely, it can help you generate more business for your company.

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