CD Business Cards
From LoveToKnow Business
CD Business cards can pack a great deal of information and are an excellent but expensive marketing tool. Each CD business card can contain text, graphics, video and audio in a presentation format that can tell a prospect everything there is to know about your business, or your product or service line. The cards are read by popping them into a CD ROM drive of a computer, where the file is read, opened, and the presentation unfolds. There are few limitations to the amount of information a CD business card can provide. But these types of business cards are not inexpensive, because production requires several stages and the final product costs dollars not pennies like traditional printed paper business cards.
CD Business Cards Design
CD business cards can come in several shapes and sizes. Dies are available that can produce squares, rectangles, triangles and several other geometric shapes. The one limitation is that the width of each design must fit into a CD ROM drive so it can be read. But the novelty approach to marketing allows for a unusual marketing tool. The recipient will surely remember you. And CD business cards are great for follow ups, where you can ask questions about particular aspects of your presentation that your prospect may have missed or misunderstood, and you can immediately clarify.
Data to Include
There is virtually no limits to the types of data a CD business card can store. One application is price lists provided to customers. Generally the data can be both text and visual, with pictures of the products inserted along with brief description of their functions and cost in multiple units. Order forms can be included, that when accessed can redirect you viewer to your Web site for order placement, or contain contact numbers of sales staffers they can call.
Other uses include company histories, descriptions of product lines, services, facilities, white papers, annual reports, just about anything that can be printed can be loaded onto a CD business card.
The Process
While CD business cards are great marketing tools, care has to be maintained when uploading the data into a master disk. Factors to consider are compatibility with different operating systems, or machines, such as Windows-based or Macintosh-based operating systems and hardware.
Once the data is assembled, it must be carefully proofed and tested before uploaded onto a master disk. Mini applications must be tested and run. Images must be proofed for color presentations, and text must be closely proofed for grammar, spelling and usage. Number columns and price lists must be verified and signed off. Once the data is loaded onto a master disk, there’s no turning back. Reproductions of the master disk will contain those errors.
While the data is being tested and proofed, cover art for the CD business card must be created and proofed. Sometimes images produced on office PC or Macintosh desktop publishing systems may not look the same as on a CD reproduction center’s system which may use more advanced and different technology. Cover art can be shipped overnight, viewed and OK’ed. Once this is completed, the CD business cards can be reproduced and cover labels attached, placed into jewel cases, sealed and packed in shipping boxes. Some reproduction houses will also ship the finished product for you anywhere in the U.S.
The beauty of the process is that CD business cards replication services don’t have to be located locally but anywhere nationally. Data can be uploaded and sent via the Internet.
CD Business Cards Costs
CD business card costs are set like traditional Business Cards, the largest the run the cheaper the cost per unit. CD business cards range from approximately 65 cents to $1.50 per. Each company has their own set guidelines and can provide an estimate of the costs before you buy. Once used, the CD business card masters can be safely stored and used for reorders down the road. A quick Internet search can reveal several CD Business Card Vendors.
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