How Do I Start a Purse Party Business?

Lori Soard
Purse party business

If you love handbags and purses, have a passion for fashion, and are interested in starting a home business, a purse party direct sales company offers just such an opportunity. A home-based party business offers the opportunity to meet new people while you show off your products. Start-up costs are minimal.

Purse Party Companies

Amber Gain, owner of Purse Party, points out the biggest benefit of direct sales for purses: "You are the boss. You control when you work!" Below are some of the most popular and potentially lucrative purse party businesses.

Thirty-One Gifts

Thirty-One was started by Cindy Monroe in 2003 with the idea of helping women own their own businesses. It is named after the Proverbs 31 woman in the Bible. Consultants sell cloth handbags and other totes and the items can be personalized with embroidered letters. The company is based in Johnstown, Ohio.

Thirty-One Cinch Sac
Thirty-One Cinch Sac
  • Investment of $99 or $149 for the starter kit. Both kits come with the same products and supplies, but the $149 option allows you to upgrade and choose fabrics. The kits offer products worth more than $300.
  • 25 percent on sales from the first order. Earn a percentage on those who sign up under you as well as sales bonuses.
  • Must sell $200 every three months to remain active
  • No inventory
  • Additional incentives for top sellers
  • Fee of $9.95/month for a custom website

The reviews on Glassdoor.com indicate that consultants are satisfied with their businesses through Thirty-One. The company has an average of 4.3 stars out of 5 over 27 different reviews. Some of the comments included thoughts like "I haven't put much work into it and have been making enough money to pay for most of my bills" and "amazing company with tons of incentives." A few of the concerns included building a client-base at first and the company needing to listen to tech support more closely.

According to the Direct Selling Association (DSA), the company has about 2,000 employees and 80,000 direct sales consultants. With that many consultants, finding your own customers who do not yet have a consultant could be a bit of a challenge. You may want to check and see how active consultants in your area already are.

Finding Success in a Highly Competitive Market

These are just some of the more popular purse party business models. You'll also find people selling bags they purchase wholesale or buy used and resell.

Gain shared another benefit of selling purses through parties, when she said you will "form lasting friendships with hostesses and other consultants through home shows, trainings and conventions."

In order to succeed, you'll need a loyal customer base, the ability to reach out to new people and a real passion for your product. If you love the items you are selling, it is going to show and you'll sell more. As your business grows, you can gain more sales by adding complementary products to your line such as jewelry and sunglasses if the company you are selling under allows for this.

How Do I Start a Purse Party Business?