Marketing a Candle Making Business

From LoveToKnow Business

A number of options for marketing a candle making business are available once the business is up and running. Specific plans for marketing your products should be part of your business strategy. Here are some suggestions:

Several marketing options exist for your candle business.

Options for Marketing a Candle Making Business

Home Parties

One way to introduce products is by way of home parties. Start by either hosting your own or having a friend, family member, or coworker act as hostess. To give guests an idea of what your product line is like, include a simple brochure with detailed descriptions of your candles. Include images, if at all possible.

Web Site

To promote your business, establish a website to showcase your products. If you don't know a lot about setting one up free templates are available. Here are a few possibilities to get your started:

Once you have your website set up, include the link to it on all of your advertising materials, including business cards and brochures. Use a signature with the name of your business and a link to the website on your e-mail correspondence as well.

Once you have your website set up, you will need to drive traffic to it to draw potential customers. After the site is active, submit the url link to at least the three main search engines (Google, Yahoo, and MSN) for inclusion. Several free submission sites exist. These sites will submit your link to multiple search engines at no charge. To find out more, please visit:

Flea Markets

Booking a table at a local weekend flea market is a great way to market your candles. Visit the flea market in advance to get an idea of how much traffic the venue gets on any given weekend and whether other vendors offer similar products. Plan to visit on at least a couple of occasions before you commit to paying for space.

Keep in mind that you may need to hire help if you work at a flea market. Be sure you factor in the cost of hiring staff when considering whether this is a good option for your business.

Summer Fairs

Renting space at a summer fair or a Christmas craft fair is another marketing option. If this interests you inquire early, as event administrators often limit the number of vendors selling similar products. This option may be the most expensive of all the ones listed here, but these events provide a certain amount of traffic going by your booth.

Since these events generally run for at least a few days, plan to hire someone to work the booth with you. Not only will you need help setting up, but you will also want to take meal and washroom breaks.

Whatever option you choose for marketing a candle making business, be sure to have your company name and contact information listed on the receipt you give customers when they make a purchase. If they are happy with the product, they may want to buy from you again. A happy customer is also likely to refer you to other customers, so be sure you make it easy for them to get in touch with you.

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