Promotional Business Gifts

Purpose of Promotional Business Gifts

Long ago, some advertising genius got the bright idea to slap company logos on everyday household items and give them as gifts to customers, and thus promotional business gifts were born. When you think about it, these promotional business gifts were likely some of the earliest guerilla marketing techniques, unconventional ways to advertise a business while helping to establish a relationship that will translate into repeat business year after year.

Probably the widest spread promotional business gifts are yearly calendars, given away by virtually every business in late autumn. With the company's name and contact information proudly displayed on the cover, and various scenes relating to the business pictured throughout, these gifts ingeniously keep the company identity in the potential customer's consciousness all year long.

And so it goes, with all sorts of household items being given away as promotional tools. Just take a look in your purse or briefcase, on your bulletin boards and in your cupboards, and we'll bet you have at least one of these promotional business gifts whether you realize it or not. Is there an insurance company listed on your key ring? How about that pile of sticky notes with the name of the local bank neatly printed on the sides. Even that coffee mug you tote to work and back each day is likely to have the name of the gas station where you refill your mug each morning. Promotional gifts are so common that the messages they convey are absorbed almost subliminally by the consumer.

Business Gifts for Customers

The following list is just a pittance of the thousands of promotional business gifts given away by all kinds of companies, from banks to insurance agencies, to landscapers. Each item has a definite use, so it's kept around instead of quickly being tossed in the trash bin, and that is the entire reasoning behind promotional business gifts.

• Pens and Pencils
• Coffee Mugs
• Key Rings
• Note Pads
• Computer Mouse Pads
• Coasters
• Desktop Calendars
• Matchbooks
• Refigerator Magnets
• Chip Bag Closers
• Tote Bags
• Water Bottles
• Rulers and Yardsticks
• T-shirts
• Stickers

As stated, just a drop in the bucket of all the possible promotional business gifts just waiting to be had.

Gifts for Employees

Business gifts are not just for giving to customers. Employees also receive useful items bearing the company logo, thereby providing even more free advertising. Laptop carrying totes have become extremely popular in the last few years, and luxury desk sets make a nice gift to employees, while still catching the client's attention when they visit the office. These promotional gifts can be given out as recognition for excellent employee performance.

Other business gifts make wonderful recognitions for long time employees upon retirement. The proverbial Gold Watch is a perfect example. Inscribe the back with the dates of employment and the company name, and you will get further mileage from these advertising tools. Everytime the employee shows off his/her parting gift to friends, the inscription will surely be shown, and your company name is on someone else's lips again.

Big Ticket Business Gifts

Sometimes companies think big and sponsor contests with dream vacation trips or automobiles as the prize. While the company logo isn't actually used on the prizes, a lot of attention is directed to the company, and if the events are memorable, then the company name will be too.

All things considered, it's hard to go wrong when using promotional business gifts as an alternative way to get your company identity out there among the buying public. Everyone loves to get something for nothing.

External Links

The following companies manufacture and personalize promotional business gifts.

• EMC Advertising Gifts
• Moonlight Business Gifts
• Ideasbynet
• ePromos Promotional Products