Samples of Business Introduction Letters

From LoveToKnow Business

Samples of business introduction letters posted here are designed to give you an idea of how to set up an introduction letter for yourself. You may think this form of correspondence is limited to the introduction of one person to another, but it can also be used as part of a direct-mail advertising campaign to get the word out about a new product.

Use a written introduction to help your business grow.

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Samples of Business Introduction Letters: Introducing a Person

If you are writing your business introduction letter to introduce a person who has recently joined your company, be sure to put it on company letterhead. You are making the introduction on behalf of your business, after all.

Here's how to set it up:

[Date]

Mr./Ms./Dr. Recipient

Street Address, including Unit or Suite Number

Town, State Zip Code

Dear Mr./Ms./Dr. Recipient

Re: Name of Person Being Introduced

I am writing to introduce you to [name of person], who joined/will be joining our company on [date]. He/she will be [provide some information about this person's title and function with your company.]

[In this part of the letter, you give more information about the person's duties. Tell the reader about his or her previous employment, and what this person will be doing for the reader and the reader's business. Use a paragraph or two to outline this information.]

[In this section provide the reader with information about the new person's educational background and credentials. This is your opportunity to indicate why the person is qualified to help the reader.]

[Wrap up the letter by telling the reader how to contact the new person or indicating that he or she will be looking after the reader's account from this point forward, as appropriate. You may also want to tell the reader that the new hire will be in touch with the reader shortly.]

Sincerely,

Your Name

Your Title

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Sample Business Letter of Introduction for a Product

Here is a sample business letter of introduction for a new product.

[Date]

Mr./Ms./Dr. Recipient

Street Address, including Unit or Suite Number

Town, State Zip Code

Dear Mr./Ms./Dr. Recipient

Re: Name of New Product You Are Introducing

As a valued customer of [ABC Company], I wanted to take this opportunity to tell you about an exciting new development for us. We have just expanded our product line to include offerings from [XYZ Company].

I have known [name of owner] from XYZ Company for a number of years, and I can tell you that his/her products are of the finest quality. I wouldn't have taken this step if I didn't feel that XYZ Company's products would complement our own and provide a real benefit to our customers.

The enclosed brochure will provide you with more information about XYZ Company and their product line. If you would like more information, please feel free to contact me at [your phone number and/or e-mail address].

When you are ready to order, we are available during [hours of service] or online at [your web site URL here].

We value your business and look forward to continuing to serving you in the future. Please don't hesitate to get in touch regarding questions you may have. I, and my staff, look forward to hearing from you.

Sincerely,

Your Name

Your Title

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Introducing Yourself to a Business

Individuals looking for positions or openings within a certain company should also send letters of introduction along with their resume. Introduction or cover letters are frequently used when applying for an advertised position, but introducing yourself to a business you'd love to work for can be a smart career move. Even if there are no current positions, the company may hold on to your letter and resume for future openings. Not only that, sending the letter will also illustrate your willingness to be proactive and take initiative. See the following for cover letter samples and tips to introduce yourself and your skills to a potential employer:

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When To Use Business Letters of Introduction

In much the same way that you would make a verbal introduction of a new person in your company to a visitor, you can do the same with a sample business letter of introduction along the lines of one of the samples of business introduction letters above.

The advantage to presenting this information in writing is that while details presented verbally may be quickly forgotten, the reader can refer to a letter at a later time. He or she will have all the contact information readily available to ask questions or place an order for your product or service.

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