The idea behind using viral marketing products is to get people to spread the word about your company. Viral marketing involves providing potential customers and other people with information about your company in a manner that will make them want to share it with other people they know.
When trying to develop a viral marketing strategy, focus on what you can provide to your contacts that they'll want to share with other people they know. It can involve sending out an interesting or funny message, or a special offer or contest announcement electronically. Your message can spread exponentially, increasing your message's exposure.
An eBook is one of the most popular and effective viral marketing products. Write a book filled with tips that prospective customers are likely to find interested and make it available free. Allow people to download it from your website at no cost - ideally in exchange for registering to receive your newsletter - and encourage them to forward it to their clients.
Viral Marketing 100 Success Secrets- Secret Strategies, Buzz marketing Tips and tricks, and Interactive Marketing: 100 Simple Online Campaign Principles by Kevin Allen is a great resource for business owners and marketing professionals who want to learn how to make the most of viral marketing products.
Make a fun and interesting video that's relevant to your business and publish it where people have an opportunity to see it and share it with their contacts. Publish it on your website, upload it to YouTube, or include it in your next eNewsletter. If it's catchy, people just may start spreading it around, resulting in increased marketing benefits for your company.
Benefit from the knowledge and experience of over a dozen marketing experts by reading Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Edited by marketing consultants Justin Kirby and Dr. Paul Marsden, this collaborative book is packed with information about viral marketing as well as buzz and word of mouth business communication.
Create an interesting e-zine, often referred to as an email newsletter, on a regular basis. Offer it free on a subscription basis through your website, and encourage recipients to forward it to your friends. Make sure the content is interesting, valuable, and not likely to be widely available from other resources. The more unique and useful the information in your newsletter, the more likely recipients will be to forward it to other people. Be sure to include a statement in the document granting permission to forward the document and encouraging readers to do so.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott provides tips for effectively using viral marketing and other modern marketing strategies designed to capitalize on online and other technological advances.
Written by Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking provides readers with practical tips and suggestions for effectively using viral marketing as well as other techniques for getting people talking about your company and its products and services, whether you have a new business or an established company.