Samples of Business Introduction Letters

woman reading business letter

Sending a letter can be a great way to help connect your business contacts to each other. There are a number of situations where this kind of letter may be beneficial. The samples provided here are printable PDF documents that you can edit, save and print. See this guide to printables for assistance with the documents.

New Sales Representative

Use this template if you want to inform a client that a new sales representative will be servicing his or her account moving forward.

New sales representative introduction letter
Introducing a new sales representative


Recommend a vendor to one of your contacts by adapting this sample document to fit your specific situation.

Letter fo refer a vendor
Introducing a vendor


Use this example letter as a starting point if you want to refer a consultant to a contact who may benefit from his or her services.

Letter introducing a consultant
Introducing a consultant

Job Seeker

This letter is perfect for writing a letter designed to introduce a job seeker to someone who is either interested in hiring or may otherwise be able to assist in finding a suitable position.

Letter introducing a job seeker
Introducing a job seeker

Association Volunteer

If you'd like to introduce someone interested in volunteering for a committee or leadership role with an association with which you are involved, this template is the place to start.

Letter introducing prospective association volunteer
Introducing a prospective volunteer

Writing an Effective Letter of Introduction

When writing a letter of introduction, it's important to keep in mind that the tone and quality of your letter can impact whether or not the recipient is willing to move forward with getting to know the person you are introducing.

Key tips to keep in mind include:

  • Clearly explain the reason why you decided to reach out to introduce the recipient to the individual the letter is about.
  • Make a good case for why the recipient should want to take the time to get to know the person, in terms of how doing so may be beneficial to the recipient.
  • Provide an easy way for the recipient to get in touch with the person you are introducing.
  • Ask for permission to share the recipient's contact information with the person you are introducing. (Don't give out this information without explicit consent.)
  • If appropriate, offer to facilitate an in-person introduction or meeting between the individuals.
  • Use a proper business letter format for the letter if printing or sending as a PDF.
  • Proofread the letter carefully, making sure it conveys the meaning you intend and is free from errors.
  • Ask someone else to proofread it after you are finished to look for issues you may have missed.
  • Print on quality paper and mail in a business envelope if sending via postal mail.
  • If emailing, either save the letter as a PDF to send as an attachment or include the text in the body of the email message itself.

Building Business Connections

Building relationships and networking can be very important to professional success. When you take the time to facilitate an introduction between individuals, you provide a valuable service by helping them connect. This can serve to strengthen your relationship with each of them, which may, in turn, be beneficial to you in the future.

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Samples of Business Introduction Letters