Home Business Party Sales

Mary Gormandy White
sales party at home

If you're looking for a home based business opportunity that doesn't require a large start-up investment or strong e-commerce skills, home business party sales might be right for you.

What Is a Party Sales Business?

A variety of different types of home-based party sales business opportunities exist. Several national and international direct sales organizations recruit independent sales representatives, frequently referred to as consultants, who primarily market their products through in-home parties.

As an independent direct sales consultant, you are a self-employed business owner who enjoys the freedom to work as much or as little as you want. The amount of money you earn is based on the company's commission structure and your volume of sales and/or recruiting activities. Some people start party sales businesses as a hobby or resource for a second income, and others pursue their direct sales businesses on a full-time basis.

What Do Direct Sales Representatives Do?

Skincare and Makeover Business Opportunity

The primary way for earning money through a home business party sales company is to schedule and conduct in-home parties. A key to success in this type of business is meeting new people who are interested in the types of products your company offers. New independent representatives typically ask their friends and family members to schedule initial parties, and book additional parties from party guests. There are incentives for people to book parties, such as the opportunity to earn free and discounted products through hostess credit programs.

Consultants are also available to take individual catalog orders from new and returning customers. Many companies make websites available to their consultants, which allows them to take and fill online orders. Some companies ship individual orders directly to customers, and others require consultants to deliver or ship merchandise to their clients.

In addition to generating sales through parties and catalog sales, independent representatives are also able to earn additional income by recruiting and training new independent representatives. Repeat hostesses often become recruits, because they enjoy the products, may want or need extra income, and realize that the people who attend their parties and book future parties are a built-in startup customer base.

What Types of Companies Have Independent Consultants?

There are many different types of direct sales companies. Some have been around for decades, and others are relatively new. Most reputable companies are listed in the Direct Sales Association's membership directory. A few of the most well-known direct sales party plan companies are listed below.


Food & Beverages


Fashion Accessories

How Do I Choose the Right Company?

Is a Purse Party Business Right for You?

Before deciding to become a direct sales consultant, it's a good idea to thoroughly research the different companies that interest you. Contact the ones you find appealing and request information about starting a business. Most direct sales companies provide information via email or online, and also refer individuals to a local representative who can answer specific questions.When speaking with a local company representative, you'll get a better idea of what working with that particular company is like in your area. Keep in mind that the person with whom you speak is likely to benefit financially if you decide to join the company. This isn't a bad thing, but it is important for you to remember that the person you're speaking with might be somewhat biased in favor of his or her own company.

When you have narrowed your selections to a few companies, ask the representatives of those companies if you can accompany them to one or more upcoming parties. This will give you a realistic idea of what it is like to conduct your own party.

Questions to Ask

  • How long have you been with the company?
  • How many consultants are on your personal team?
  • What types of local training are available?
  • What are average party sales amounts for new and experienced consultants?
  • What types of recruiting incentives does the company offer?
  • What are the monthly or quarterly sales minimums?
  • Are consultants required to carry inventory?
  • What is the company's policy regarding customer returns?
  • Am I responsible for filing sales tax on the products I sell, or does the company take care of that for me?
  • Will I have to get a business license?

Success in Home Business Party Sales

Success in any direct sales business is tied to several factors. To be a successful consultant, you have to believe in the products you sell, be willing to ask people to book parties, and provide excellent customer service to your clients. To enjoy recruiting success, you must also offer the business opportunity to people and provide your recruits with training and coaching on an ongoing basis.

Many people make a great living in direct sales, but they do so because they work hard. Plenty of people do not succeed with these types of opportunities, for a variety of reasons. Not everyone is cut out for entrepreneurship, and direct sales is not for everyone.

It's important to remember that home business party sales opportunities aren't "get rich quick" schemes. They are business opportunities that work well for many people, particularly those who enjoy a challenge, like working with other people, and don't find themselves procrastinating without the structure of a set work schedule. As with any business venture, success in a home party business requires hard work and dedication.


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Home Business Party Sales